November 22, 2024

The Grind Newsletter

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šŸ’ŽFantastic Friday!

Small Business News || The Business World in 5 minutes or less 

šŸŽ§  Pod of the day: Big Deal Podcast: The Harsh Truth; Why Youā€™ll Never Make Money. In this episode hear why ā€œmoney is a cruel mistressā€, and hard truths that will crush or push you, up to you which one you choose.

 Further belowā€¦ šŸ”» šŸ”»šŸ”» 

M.O.A.T.Sā„¢ ARC šŸ‘‰ļø Digital Marketing Series

TECH TODAY

Digital Pay Services. Cash App, Apple Pay, PayPal, Venmo, and other bank like payment apps will soon be regulated more closely to bank-like supervision. The Consumer Financial Protection Bureau (CFPB) is targeting payment wallets with 50 million transactions per year.

METAā€™s Messenger. Messenger gets an upgrade that includes the introduction of HD video calls. Theses HD calls will automatically be enabled for WiFi for clearer quality video. In addition, Meta is also rolling out: AI generated backgrounds (fancy) suppressed background noise, audio and video messages (no more booooring) and hands free calling.

NVIDIA chip demand. Demand for chips is still booming but projections for the companyā€™s growth forecast slows from 94% to 69.5%.

Bitcoin pushing towards $100,000. Bitcoin continues to rip towards six digits Thursday on momentum post the Presidential election and President elect Trumpā€™s support of cryptocurrencies.

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HEADLINE NEWS šŸ‘€

SBA Upgrading Rules To Help Small Business

Credit: U.S. Small Business Administration

The SBA rule of two has been a long standing support mechanism to help small businesses compete for Federal contracts. The rule presently applies to open market competitions, but when the new rule is activated it will apply to multiple awards.

The rule of two as it exists presently states that Federal agencies set aside procurement opportunities for small businesses when two small businesses are known capable of competing in the open market bid process at market rates.

While the upgrade change to the rule of two is in progress a finalized date was not available.

Direct And Dish Network Cancel Merger. DirecTV made the decision to walk away from its proposed merger with Dish Network.

The decision to cancel the merger came after bondholders baulked at concessions on $10.7 billion in debt.

DOJ Petitions Court For Google To Sell Chrome Browser 

Credit: Google Chrome

ā€œThe playing field is not level because of Googleā€™s conduct, and Googleā€™s quality reflects the ill-gotten gains of an advantage illegally acquiredā€, the DOJ wrote in their final judgement.

Google has an approximate 90% market share for search, and its Chrome browser is the most used browser on the internet.

Thereā€™s a saying that data is the new gold and Google captures data from users of Chrome, and Google search. By forcing a sale of Chrome, according to Justice Department officials, it will bifurcate the browser away from Googleā€™s search engine creating greater competition in the online search market. A sale of Chrome would dynamically change search.

Target Misses šŸŽÆ 

Target stock fell 21% after reporting disappointing quarterly results. Management also lowered financial forecasts for the year and investors didnā€™t like the news.

In a retail strategy shift that is still in process Targetā€™s management has been pushing its own private-label products and cutting prices on everyday brands but consumers arenā€™t taking it well resulting in the flat sales reported.

In the earnings call Target management said that profits shrunk and sales were flat. This may not be indicative of the retail landscape as Targetā€™s financial report is in contrast to strong demand and increased revenues reported by Walmart and Costco two discount retailers.

Auto Parts Store Closing 700 Stores

Credit: MSN/Google Maps

Advanced Auto Parts in a statement announced the closure of 700 stores mainly in California and the western U.S. Advanced Auto Parts has 4,800 stores nationwide and the closure includes 523 corporate owned stores and 204 independently owned stores. The downsizing will also include the closure of four distribution centers.

President and Chief Executive Officer Shane Oā€™Kelly commented, ā€We are charting a clear path forward and introducing a new three year financial plan, with a focus on executing core retail fundamentals to improve the productivity of all our assets and to create shareholder valueā€. The company has been under pressure to improve its financials.

Despite the plan to close the 700 stores the company also has plans to advance the opening of new stores though no additional details have been provided.

Promise Studio Hollywoodā€™s AI Newcomer

Silicon Valley and Hollywood elites are joining force to finance a new movie studio. Peter Chernin, a veteran media executive, and Adreessen Horowitz, a Silicon Valley VC, are backing the new studio that goes against the grain of traditional Hollywood players.

The move appears to be in contrast to actor, writer, director, and movie studio owner Ben Affleckā€™s comments during a recent CNBC interview reported (link) on by The Grind. The new Studio will use generative AI to make shows and movies.

Named Promise Studios, it will use technology its calls ā€œMuseā€ to create an entire studio using AI tools previously used to storyboard productions. The studio intends to use the technology to create interactive content. The timeline to make shows and movies is within three years.

Perplexity AI Ramping Up Shopping Competition

Perplexity AI a startup backed by AI chipmaker NVIDIA and Amazon founder Jeff Bezos is gunning to sway search engine traffic away from Google as it attempts to strengthen its Perplexity platform.

Perplexity will provide users visual product cards based on responses to related shopping questions. The perplexity platform will be powered by Shopify which will provide rich e-commerce data to the Perplexity platform.

YouTube Tops In Podcast

Credit: YouTube

The perennial winner in video also comes in on top for the consumption of podcasts in a recent report by Edison Research. According to the Edison Podcast Metrics Report YouTube is the podcast platform of choice for 31% of listeners 13 years and up. Spotify captures 27% market share with Apple Podcast pulling in just 15%.

The attraction for Podcast consumers choosing YouTube is its video component. Consuming Podcasts on YouTube brings an experiential element that is lost in the audio only experience. Viewers report the experience allows them to see the Podcasters facial expression and body language. YouTube Podcasts deliver a rich interpersonal communication experience for the listener. This creates a deeper connection to the Podcast host and ultimately the Podcast.

When segmented 84% of the Gen Z Podcast audience consumes Podcasts by video only as reported in the Edison Research Gen Z Podcast Report. Now you know where and how to consume Podcasts for an enlightened consumption experience.

Inventory Management

Inventory Front-Loading Trump Tariff Threat

In the last month China exports surge which economists think could have been driven at least in part by front-loading amid uncertainty around President elect Trumpā€™s reelection. Wall Street economists expect Chinese export growth to remain strong over the next several months.

The extra cost of the tariffs are not paid by the Chinese exporter rather are paid by the company placing the order. The company will pass the tariff on to the consumer.

Controlling Inventory Overhang

Small businesses are using technology to get better controls on inventory overhang. In an inflationary economic environment optimizing inventories to free up cash flows has grown in importance. Working cash flow becomes a priority during inflationary times.

According to management consulting company the Hackett Group 70% of small business supply chain leaders have been stocking up on inventories.

In response to impetusā€™s from suppliers well managed small businesses are keeping a tight grip on inventory levels through the use of technology that combines multiple sources of data from historical sales analytics to promote inventory control strategies.

Having an inventory control strategy is important for small businesses to control costs but likewise easily as important to control cash flow in order to survive. Follow these steps to review internal inventory controls and free up important cash.

  1. Control inventory by using inventory control technology.

  2. Avoid ordering safety stock.

  3. Reduce inventory regularly to better align with customer demand.

  4. Try to turn product quarterly or every six months.

  5. Avoid overbuying product to gain a discount.

ECONOMY

Producer Price Index

Credit: Bureau Of Labor Statistics

The Bureau Of Labor Statistics reported today the Producer Price Index (PPI) came in up 0.20% for the month of October. The PPI measures the selling prices domestic producers receive for their output; products and services.

Economists and analysts closely watch the PPI for signs of inflation. A rising PPI can be an early sign of inflation pressures in the economy. While quizzically PPI on the rise can also indicate economic growth. The measurement of rising producer prices can result from higher demand for products and services.

Economists use the PPI to forecast producer price changes that precede consumer price changes.

Federal Reserve Lowers Interest Rates

Credit: Federal Reserve - Karl Russell

The Fed slashed interest rates by 0.25% for the second time this year on November 8, 2024. The cut is the latest sign the Fed believes inflation is nearing its key target rate of 2%.

A new Trump financial policy muddies the waters if any of the policy items discussed on the campaign trail get implement into policy. This brings to light the ā€œeconomy stands on the brink of changeā€ comments.

Jerome Powell, Chairman of the Federal Reserve, on Thursday commented while addressing the press Fed officials would watch the economic data closely before the final decision is made on a final rate cut at its December 2024 meeting.

Consumer Price Index

Credit: Labor Department

The U.S. Bureau of Labor Statistics released the October Consumer Price Index (CPI) November 13, 2024 up 2.6% verses the previous months 2.4%. The CPI number bested investors expectations CPI would come in at a higher number.

The Grind reported earlier this month consumer spending remains strong. With the recent strength of the jobs report, strong consumer spending, and todayā€™s better than expected CPI the market is setting expectations the FED will lower interest rates at their December meeting by 0.25%.

FINANCE

Gary Gensler SEC Chair Sends Message

Credit: Samuel Corum/Bloomberg

Gary Gensler, Security Exchange Commission, announced a big FU to the incoming Republican Administration. Gensler will step down at noon on January 20, 2025 when Trump takes office. There is speculation in Washington that Trumpā€™s transition team will not be happy Gensler will stay in his position much longer.

Gensler has implemented regulations that regulate cryptocurrencies similar to securities. The crypto industry has resisted his regulatory initiatives of the industry.

President elect Trump has pledged to make the U.S. ā€œthe crypto capital of the planetā€. Trump said he will appoint an SEC Chairman who supports crypto. Trump has criticized Genslerā€™s regulatory approach to cryptocurrencies.

Since Trumpā€™s election win Bitcoins price has surged, surpassing $99,000.

POLITICS

Pam Bondi Selected For U.S. Attorney General

U.S President elect Donald Trump nominated Pam Bondi, a Trump loyalist and former Florida Attorney General, to hold office as the U.S. Attorney General.

The move to nominate Bondi was swift after Trumpā€™s former nominee Matt Gaetz became embattled in allegations he had sexual relations with an under age girl along with illicit drug use.

Bondi was part of Trumpā€™s defense team during his first impeachment trial.

Tennis Great Retires From Professional Tennis

Credit: Associated Press

The body breaks down and a step is lost as athletes age. This realization comes to Rafael Nadal tonight as he retired from professional tennis after losing in the Davis Cup.

With tears in his eyes and crying, crying, Nadal heard a recorded send off by many of his former competitors and court mates, Andy Murray, Roger Federer, Novak Djokovic, Conchita Martinez, Serena Williams and other sports greats David Beckham and Sergio Garcia. Starting from humble beginnings on the tiny Balearic island of Mallorca Nadal worked his way into the stratosphere of tennis greats. Congratulations and farewell.

šŸ§  WORD OF THE DAY

Yield Management (Not used nearly enough by small businesses)

Is a pricing strategy used to optimize revenue and profitability by adjusting prices based on demand and capacity. This involves dynamically setting prices to maximize revenue from the available resources e.g. rental cars, airline seats, hotel rooms, service personnel, etc.

THE GRIND FACTORY āš™ļø

Digital Marketing For Small Business a seven week series on everything digital marking in a step by step process to help entrepreneurs formulate a digital marketing strategy.

Digital Marketing For Small Business Entrepreneurs Series- Week #1

Search Engine Optimization (SEO). The following is a SEO framework broken down into actionable steps:

SEO starts with the website. The website host platform should be one that offers high speed performance and is easy to navigate. And since it is 2024 and not 1994 your website should be mobile-friendly.

keyword search is critical.

a) Start by identifying the relevant keywords directly related to your business niche. Ex. Taco Tuesday truck Vs Mexican food.

b) Use tools like Google Keywords Planner, and SEMrush to help identify Keywords. Keep your search focused on long tail Keywords that hit your Keywords šŸŽÆ target but also have lower competition for the Keyword.

c) Look for Keywords with high search volume because they bring web traffic.

d) choose less complicated Keywords for a better chance to capture website traffic. Ex: Smart Vs Intelligence.

The users intent is an important factor. Users move through a search process and are looking for: information, want to find a specific web page, are doing research on products or services, are ready to buy now.

The on-page SEO is critical to convert website page traffic into a Call To Action (CTA). Title tags and Meta descriptions matter. Get your primary Keywords into them. Likewise, the actual content e.g., article, reviews, downloadable document, etc., should have keywords in the H1, H2, H3 header tags.

On content: ensure the content used is the highest quality content. The website should be updated often from multiple times a day, week or month but definitely more than once every year or two. The content should be written clear and concise free of grammatical error. The content should provide true value to the consumer of the content (like the goal of this series). Images should be optimized by descriptive file names, and ā€œalt textā€ used; it helps search engines understand the image content.

Hereā€™s an easy but overlooked step to increase website traffic. Place links of content already on your website in new content being placed in the website. You can also go back and edit prior content to insert relevant links to content already on your website. These links keep the search engines search more of your web pages driving more traffic that is relevant to the website.

House cleaning. Setup Google Analytics to monitor your website performance. Regularly review the performance and make adjustments to your SEO strategy to keep the inflow of new website traffic high.

šŸ“š BOOK OF THE WEEK

How to Credit: Amazon

A step-by-step playbook to grow a small business. How to grow your small business will add clarity to the vision you have for your company. There is guidance on marketing for the highest effect and it provides insights into much more in the form of managing the growth of a small business.

How to Grow Your Small Business has a 4.3ā­ļø rating on goodreads.

The Grind may earn an affiliate fee if you purchase a book through our links (thank you for supporting our work). 

UNIQUELY INTERESTING

šŸ’” Epiphany Moments

Starting a small business with one product: Richard W. Sears was a railroad agent in 1886 who started selling watches that was a shipment refused by a local jeweler. The venter led to the R.W. Sears Watch Company. After moving the company to Chicago Sears partnered with watch maker Alvah C. Roebuck a year later. A year later the company was officially named Sears, Roebuck and Co.

Starting as a small business with one product Sears, Roebuck & Co grew through mail order and by the 1920ā€™s began opening retail stores ultimately becoming one of the largest retailers in the United States.

 šŸŽ One Smart Apple

Akio Morita, Co-Founder Sony Corporation Akio Morita was a visionary entrepreneur and played a pivotal role in in its global success. Born in 1921 in Nagoya, Japan he and partner Masaru Ibuka started Sony in 1946 after Morita had served in the Japanese Navy during WWII.

After some success in the electronics industry Sony introduced the Sony Walkman in 1979. This portable cassette player changed the way people could enjoy music. The device became iconic and enjoyed massive commercial success.

Morita expanded into the U.S. in 1960 which helped Sony gain an early foothold in the United States. Moritaā€™s strong emphasis on innovation, quality, and branding were key in Sony becoming one of the most recognized and respected electronics brands worldwide. Akio Moritaā€™s story is that of innovation, perseverance, and global vision šŸŒŽļø 

 HEALTH & LONGEVITY

The Real Boogieman - Inflammation

When you get hurt inflammation kicks into help the body heal. This level of inflammation is healthy but according to the Cleveland Clinic, ā€œWhen inflammation becomes chronic, it can trigger disease processes. Chronic inflammation can damage your heart ā¤ļø brain šŸ§  and other organs šŸ«, and it (inflammation) plays a role in nearly every major illness, including cancer, heart disease, Alzheimerā€™s disease and depression.ā€

If you are living with a chronic health condition, you may be living with chronic inflammation. Our diet is critically important to combat inflammation. ā€œThe food we eat - and donā€™t eat - can soothe and even prevent inflammation.ā€

Everyone should have their biomarkers checked for inflammation but especially if you have a chronic condition or have suspicion inflammation is present. The Cleveland Clinic recommends considering anti-inflammatory diets such as the Mediterranean diet or the Dash diet among other anti-inflammatory diets.

This information is presented for informational purposes only. Check with your doctor or health professions before making health altering decisions.

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