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- December 18, 2024
December 18, 2024
The Grind Newsletter

š¤ Wednesday š8 days till Christmas & 8 days till Hanukkah š
Small Business News || The Business World in 5 minutes or less
š§ YT/Pod of the day: Masters of Scale: Listen to a culmination of 2024ās Rapid Response from some of businessā greats will. i. am, Airbnbās Brian Chesky, Salesforceās Marc Benioff, and more. Some valuable business advice in this episode.
FURTHER DOWNā¦ š» š»š»
THE GRIND FACTORY šļø Digital Marketing Series
TECH TODAY
Juicyway: This FinTech startup processed $1B of transactions based on word of mouth. Then it launched.
Jay-Zās Investment Company Merges With Another: Marcy Venture Partners merges with Pendulum Partners to form the newly branded MarcyPen Capital Partners.
Autonomous Trucking Company Founder Goes Rogue: You donāt see this everyday. TuSimpleās ex-CEO wants to elect an entirely new board who will liquidate the company.
š Happy Holidays š
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HEADLINE NEWS š
NVIDIA Targets Small Business With Jetson

Image Credit: Hanna Barbera/ABC
In a galaxy not so far away, Nvidia has unleashed a tiny AI brain thatās ready to power your drones, robots, and other gadgets without blowing up your credit account, or requiring a spaceship sized server. Behold the Jetson Orin Nano Super, a $249 marvel thatās half the price of its predecessor and nearly twice as fast, setting the stage for AI to colonize the āedge.ā
Whatās the edge, you might ask? Itās where machines think locally, not in distant data centers, so thereās no intergalactic lag just lightening ā”ļø speed. Think factory robots, smart cameras, and drones zipping around like caffeinated fireflies (looking at you New Jersey) all running sophisticated AI computations in real time, while playing chess āļø
Think of the Jetson as your very own personal āRosie the Robotā ready to take care of any task at anytime.

Image Credit: Hanna Barbera/ABC
In its latest tech reveal, the Nvidia overlord Jensen Huang traded his usual grand server halls for a bit of whimsy, presenting the new Jetson compact, a palm sized, and āfresh out of the ovenā gadget on a tray. The message was AIās no longer just for supercomputers or deep pocketed tech empires. Now, hobbyists, students, and small inventors can take a piece of the action, too.
The Jetson Orin Nano Super processes 70% more tasks than its predecessor, making it perfect for everything from consumer gadgets to industrial automation. Meanwhile, its bigger sibling, Jetson Thor, is built for the ambitious. A muscle bound machine brain meant to drive humanoid robots and other futuristic creations.
"This is the time, finally, when generative AI capability is coming to the edge," declared Deepu Talla, Nvidiaās VP of Robotics and Edge Computing, sounding just a tad like a sci-fi prophet ushering in the robot uprising (a friendly one, we hope š).
Of course, rivals Intel, Google, and Qualcomm are lurking in the shadows with their own AI systems for specific tasks like vision processing. But Nvidiaās Jetson stands out as a jack of all trades. And versatile enough to handle "all the latest, and greatest generative AI models." Translation, whatever crazy ideas youāve got, Jetson can probably power it.
And hereās a twist fit for the plot of a Jetson space opera: While Nvidiaās most advanced hardware has been grounded by U.S. restrictions in China, the Jetson Nano Super will make its way into Chinese markets via local distributors.
All joking aside, Jetson could be an affordable game changer for small business entrepreneurs who want to narrow the technologic gap to get a leg up on their industries larger and better capitalized competitors.
So, tinkerers, tech dreamers, and small business entrepreneurs the future is here. And it fits in the palm of your hand. If your toaster starts chatting with you about your vacuum cleaner or your HP 12B suddenly develops ambition, just remember, it might be powered by a Jetson. I knew a Jetson would one day conquer the world!
Databricks Is Data With Deals And Surgical Precision

Image Credit: REUTERS/Dado Ruvic/Illustration
Ali Ghodsi doesnāt just run Databricks he performs āsurgeryā on it. The Iranian born, Swedish raised CEO took the data software startup from a scrappy university project to a $62 billion Silicon Valley powerhouse, backed by $10 billion from big name investors like Andreessen Horowitz.
It all started with Spark, a lightning-fast data tool Ghodsi co invented at Berkeley. Ben Horowitz of Andreessen Horowitz, wrote him an $11 million check (when he only asked for $200k), and Databricks was born. But Ghodsi had work to do. He stopped giving software away for free, hired an army of salespeople, and charmed Microsoft into a game changing partnership.
When Databricks got bloated, Ghodsi grabbed the scalpel. He introduced the now legendary Conte Curve, a chart tracking profitability, and trimmed costs without laying anyone off. Instead, his engineers built AI bots like R2-D2 to handle grunt work.
Growth didnāt stop there. Ghodsi went shopping. He paid $1.3 billion for MosaicML to supercharge AI and $2 billion for Tabular, beating rival Snowflakeās offer. Investors demanded efficiency, and Ghodsi delivered, doubling revenue to $2.6 billion while keeping his company lean.
Now Databricks has a fresh $10 billion in funding and IPO chatter buzzing. But for Ghodsi, itās just another patient on the table. With a surgeonās precision and a penchant for bold moves, heās turned Databricks into a Silicon Valley success story, one data point at a time.
U.S. Retails Sales On The Rise

Image Credit: NDABCREATIVITY - Stock.Adobe .Com
U.S. retail sales rose 0.7% in November, reflecting continued strength in consumer spending as the holiday season kicked off. The Commerce Department reported Tuesday that sales improved from a revised 0.5% increase in October, surpassing economistsā expectations of a 0.5% gain.
Motor vehicle and parts dealers drove much of November's growth, with sales jumping 2.6%, bolstered by replacement demand following fall hurricanes in the Southeast. Excluding cars, car parts, and gasoline, sales rose a more modest 0.2%.
Online and non store retailers saw a notable 1.8% increase, highlighting strong ecommerce activity, while sales at stores selling sporting goods, books, and hobby items climbed 0.9%.
However, not all sectors benefited. Department store sales dipped 0.6%, and stores categorized under "miscellaneous" saw a sharper 3.5% decline.
The latest data reflects consumer resilience despite economic uncertainties, as shoppers continue to spend amid easing inflation and a stable job market. Analysts will watch closely to see if this momentum carries through December as holiday spending peaks.
Elf On The Shelf 'Twas the Toy They Said Would Failā
Not all toys begin their journey to stardom wrapped in shiny paper and bow topped. Some toys, like this holiday underdog, are written off as misfits,
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
Theyāre not fond of rules.
And they have no respect for the status quo.ā
destined for the damaged goods bin, naysayers declared. Yet, like Rudolph finding his glow, this creation defied expectations and soared straight into the hearts of families.

Elf On The Shelf: āCookie & Milkā. My daughters December daily grind for our grandkids
Itās a tale as magical as Santaās sleigh ride. Once dismissed as a flop, the toy's creators tinkered like Christmas elves, fine-tuning every detail. With a sprinkle of innovation, a dash of resilience, and perhaps a bit of holiday luck, their product transformed into a phenomenon as beloved as a roaring yule log. Brandy and eggnog flowed in celebration.
Now, shelves are emptied faster than Santa's sack on Christmas Eve, and the toy is the season's must have gift. Proof even underdogs can shine brighter than the North Star.
š°ļø Smart Money Matters š°ļø
Culture Corner
šø Lainey Wilson From Montana Ranch to Nashville Glory š¶
WELL, WELL, WELL, FOLKS, LET ME TELL YA Yellowstone may have ended, but one of its characters is just getting started.
Lainey Wilson, already strumming her way into the hearts of Nashville, strolled onto the Yellowstone set in Montana back in 2022. A soulful country singer turned actress (sorta), she brought to life Abby, a friend of the Dutton family with a guitar in hand and a twinkle of real world country girl grit. Creator Taylor Sheridan saw something in Lainey before she even did, and created the character (Abby) just for her from the jump.
Now, if youāre countinā her acting credits, she admits her first role was impersonating Hannah Montana at kidsā birthday parties. But fast-forward a few years, and Wilsonās doing concerts on Montana ranches and winning Entertainer of the Year at the CMAs. Putting her in league with Taylor Swift. Oh, and letās not forget Reba McEntire just invited her to the Grand Ole Opry alongside Dolly, Vince, and the legends. Thatās the kind of pinch me country magic dreams are made of, yeehaw!
Laineyās part of a new Nashville wave, kids born in the early ā90s, who blend old school honky tonk with outlaw flair, a ā70s vibe, and a dash of modern rock. Sheās got pipes, and adds a true sense of twang to her verses. āCountryās cool again,ā she says, pointing out that cowboy hats, Wranglers, and horse riding videos are taking over TikTok. (City slickers, we see you.) Sheridanās Yellowstone world, she reckons, lit a fire under country culture, makinā folks crave authenticity like a home cooked meal.
But this galās rise to the top wasnāt overnight, she fought for it one bell bottom flare and big cowgirl hat at a time, sayinā, āIf Iām gonna stand out, Iām gonna go all in.ā Nashville didnāt always think her sound was ācool,ā but she trusted her gut, trucked along, and found her people. Now, now sheās got a whirlwind of a career, a happy heart with Duck Hodges at her side, and a fresh new chapter brewinā.
Lainey Wilson aināt slowinā down, yāall. Sheās ridinā high, staying true, and remindinā us all why country musicās got soul. If you donāt know her yet, you will. Listen inā¦
SMALL BUSINESS OWNERS NEWS
Corporate Transparency Act (CTA)
12/11/24 Update: U.S. Businesses May Face $10K Fines for Missing Ownership Reporting Deadline Under New Law
Small businesses must comply with the Corporate Transparency Act (CTA) by reporting beneficial ownership information (BOI) to the Treasury's Financial Crimes Enforcement Network (FinCEN) by Jan. 1, 2025. The CTA, passed in 2021, targets illicit finance by requiring transparency around who owns or controls companies operating in the U.S.
An estimated 32.6 million businesses, including corporations and LLCs, are subject to the new rules. Noncompliance could result in fines of $10,000 or more, plus possible jail time for "willful" violations.
Despite the looming deadline, many businesses remain unaware or unprepared. The Treasury has not disclosed how many BOI reports have been filed so far. A federal court in Texas has temporarily halted enforcement of the law, but the mandate is still in place.
The law seeks to prevent crimes like money laundering, terrorism, and corruption by eliminating the anonymity often enabled by shell companies. As Treasury Secretary Janet Yellen emphasized during FinCEN's BOI portal launch in January, "Corporate anonymity enables money laundering, drug trafficking, terrorism, and corruption."
For more details, visit FinCENās Corporate Transparency Act page or learn about beneficial ownership reporting here.
12/4/24 Update: A federal court has halted the implementation of the Corporate Transparency Actās beneficial ownership reporting requirements. This will remain in effect until the conclusion of legal proceedings. As of this update, businesses are not required to comply with the reporting requirements.
ECONOMY
U.S. Industrial Production Continues Its Slide
U.S. industrial production declined for the third consecutive month declining by 0.1% in November, according to the Federal Reserve. Economists had expected a 0.3% increase.
Manufacturing output rose by 0.2%, driven by gains in car production, which grew 3.5%, and machinery, up 2.1%.
Business equipment production increased by 1.2%, but consumer goods production remained flat.
Utilities output fell 1.3%, while mining dropped 0.9%.
Aerospace production declined by 2.6%, despite the resolution of the Boeing strike, due to weaker aircraft parts output. Capacity utilization ticked down to 76.8% from 77% in October.
FINANCE
Innovating Processes Using AI To Increase Sales

Image Credit: MondelÄz International, Inc.
Mondelez International is using AI to revolutionize its snack recipe development, speeding up the process while reducing trial and error. For Kevin Wallenstein, a health-conscious manager in biscuit R&D, fewer taste tests could be a welcome shift. āThe number of tastings we have is not fun,ā he admits, recalling his time working on Sour Patch Kids.
The AI tool developed with software firm Thoughtworks lets Mondelez scientists input desired traits like flavor, aroma, appearance, and ingredient cost. In turn, the system generates optimized recipes, tested for production much faster than before. While human tasters still have the final say, the tool has already contributed to over 70 projects, including offshoots like Gluten Free Golden Oreos.
Mondelezās North American R&D center in rural New Jersey, awash in the companyās signature purple, is the heart of this AI-driven innovation. Though the tool isnāt generative AI like ChatGPT, its machine learning algorithms are trained on snack specific data, ensuring recipes retain the āessenceā of beloved brands like Oreos and Chips Ahoy.
CEO Dirk Van de Putās push for constant product evolution has helped Mondelez outperform rivals amid challenging market conditions, with organic sales rising 5.4% last quarter. Analysts credit the companyās adaptability and quick innovation cycles.
While AI accelerates development, humans still hold the reins to prevent bizarre recipes early versions once overloaded cookies with baking soda to save costs. As for the Oreoās evolution? That secret stays between Mondelez and its AI.
POLITICS
SoftBankās Masayoshi Son Kisses The Ring

Image Credit: Jabin Botsford/Washington Post/Getty Images File
SoftBankās Masayoshi Son, ever the showman, took the stage Monday alongside President elect Donald Trump at Mar-a-Lago to drop a big, shiny number, $100 billion for AI and tech investment in the U.S., promising 100,000 jobs in just four years. Itās a headline grabber, but thereās a catch, SoftBank doesnāt have $100 billion.
Son, who hailed Trump as a ādouble down president,ā seems to be doubling down himself on hype, not hard cash. To fulfill his pledge, SoftBank will need to cobble together a mix of massive fundraising, dizzying debt, or sell off prized assets. In reality, analysts say this grand promise is more of a rebrand for SoftBankās existing AI ambitions, a flashy bow wrapped tightly around an old, maybe empty, gift box.
Sonās timing is no accident. SoftBankās U.S. fortunes often hinge on federal decisions, and Son knows it. Trumpās first term greenlit SoftBankās Sprint/TMobile merger after Obamaās administration had shut it down. Now, with stakes in TikTok parent ByteDance and chip giant Arm, SoftBankās fingers are firmly in pies shaped by trade policy, tariffs, and China.
As for those 100,000 jobs, good luck. AIās appetite for human labor is famously underwhelming. SoftBank itself employs just 65,000 people worldwide, while Meta, worth $1.6 trillion, barely tops 72,000. Even shiny new AI data centers often run on a skeleton crew.
But Son loves the big bet. Whether heās building empires or papering over promises, Wall Street seemed content SoftBank shares ticked up 4.4%. For now, Sonās $100 billion is more sizzle than steak.
š§ WORD OF THE DAY
The B2ās āļø
B2B (Business to Business): Transactions conducted between businesses.
B2C (Business to Consumer): Transactions conducted between a business and individual consumers.
B2G (Business to Government): Transactions conducted between businesses and government entities.
THE GRIND FACTORY āļø
DIGITAL MARKETING FOR SMALL BUSINESS āļø
Digital Marketing a seven week series on everything digital marking in a step by step process to help entrepreneurs formulate a digital marketing strategy.
Entrepreneur Series- Week #5
Digital Marketing For Small Business
This week weāre looking at Content Marketing. What is it and why should you consider using content marketing? We will cover these questions and detailed best practices throughout the week.
Today we cover two of the eight steps of our beginners guide to: Content Marketing.
Day #3.
Plan Ahead: A content calendar is your best friend, seriously. Map out topics, sketch out formats, and set deadlines for the next 3 to 6 months. Consistency builds trust and keeps your audience coming back for more, and more is how you convert.
Optimize for SEO: Incorporate keywords into headlines, the body text, and metadata to make your content discoverable on search engines. This is an important step, but donāt overdo it. Write first for humans then for search engines second.
Tomorrow we cover the next two steps in creating effective content marketing.
š BOOK OF THE WEEK

Credit: Amazon
Getting to Yes offers a proven step by step strategy for coming to a mutually acceptable agreement in and conflict or negotiation.
This Book has a 4.5 āļø rating on goodreads.
UNIQUELY INTERESTING
š” Epiphany Moments
The Salesforce origination story began In March 1999 when Marc Benioff and his trio of collaboratorsāParker Harris, Dave Moellenhoff, and Frank Dominguez set out to revolutionize software delivery. Working out of a one bedroom cozy apartment in San Francisco's Telegraph Hill they envisioned a groundbreaking new concept. Software delivered over the internet rather than installed on physical servers or hard drives. This bold idea became the foundation of Software-as-a-Service (SaaS).
The startup was unconventional from day one. Their mantra was simplicity and speed, and even Benioffās dog, Koa, pitched in holding court as the āChief Love Officer.ā When Salesforce officially launched on February 7, 2000 its tagline, āThe End of Software,ā declared war on traditional computer industry methods.
Salesforce weathered the dot com crash and saw explosive growth during this tumultuous period. By 2003 they had hit 10,000 customers. A year later, they made history by going public and cementing their place as a SaaS pioneer. Today, Salesforce is a cloud computing juggernaut, shaping the software world it once sought to disrupt.
š One Smart Apple
When marrying right is right. Stan Kroenke is a billionaire whose wealth stems from both his entrepreneurial ventures and his connection to the Walton family, heirs to the Walmart fortune.
Kroenke's self-made success began with the Kroenke Group, a real estate development firm he founded in 1983. Kroenke Group specializes in shopping centers and apartment complexes. He expanded his empire by acquiring major sports franchises through Kroenke Sports & Entertainment owns the Los Angeles Rams, Denver Nuggets, Colorado Avalanche, and Arsenal F.C.
However, his marriage to Ann Walton in 1974, a Walmart heiress, significantly bolstered his financial foundation. This connection to one of the world's wealthiest families provided access to additional resources and opportunities that have shaped his rise š
HEALTH & LONGEVITY ā¢į“ā¢
The Surprising Perks Of Aging

Turns out the old adage āwith age comes wisdomā is more than just a clichĆ©. According to Laura Carstensen, director of Stanfordās Center on Longevity, aging brings emotional clarity. With fewer āwhat ifsā clouding their minds, older adults embrace the present and feel better for it.
Contrary to popular belief, getting older doesnāt necessarily mean becoming lonelier or more anxious. Research shows that older people tend to handle lifeās challenges like grief, health issues, and ageism better than their younger counterparts. Why? Theyāve learned to focus on the positives, leaving the stresses of constant future planning behind.
With life expectancies rising and centenarians expected to quadruple by 2055, Carstensen says itās time to rethink how we live those extra years. Her āNew Map of Lifeā proposes bold ideas: longer childhoods, gap years during high school for internships or community service, and flexible work schedules that reflect lifeās changing demands. Retirement, she suggests, shouldnāt happen at 65 by default but whenever it makes sense.
As we age, Carstensen notes, we see our place in the world more clearly. "People figure out what theyāre good at and what theyāre not and learn to be OK with it,ā she says.
With advances in health and technology, longer lives are a gift, but only if society evolves alongside them. Carstensenās advice? Embrace aging as an opportunity to live more fully, not just longer. After all, the best years might still be ahead.
š Happy Holidayās š
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