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The Grind Newsletter
✨ SATURDAY SPECIAL EDITION ✨
Happy Saturday,
This is a special message. The Grind has had quite a few new subscribers recently so want to say a few words about us, but before getting right into it lets get one point clear; WE DO NOT WANT TO SELL YOU ANYTHING.
The Grind is a daily Small Business news publication for entrepreneurs by entrepreneurs. Our goal as a publication is to support your small business growth.
Unlike other newsletters, we’ve designed The Grind to be more than just news.
With training at the forefront of our existence on a multitude of important business principles, processes, and topics.
This training happens in “The Grind Factory” section through a weekly series dedicated to entrepreneurial learning.
Lessons based on M.O.A.T.S. ARC our Trade Marked comprehensive blueprint for starting and operating small businesses.
M.O.A.T.S. ARC stands for: Marketing, Operations, Accounting, Technology, Sales & Architecture.
As entrepreneurs we have extensive experience in these disciplines, and
Share this experience with our audience.
And it’s invaluable and expensive FREE!! (simply read The Grind daily)
Operating a small business is rewarding and can enrich life beyond its potential riches. Simultaneously, despite the effort and investment an expected outcome could end in disappointment. Our publication offers information and ideas to avoid the later.
As alluded to earlier operating a small business is awesome, but learning best practices doesn’t come easy. Learning these skills by simply reading a daily newsletter seems an easy task. Now you know.
The Grind Newsletter is where you can read the business world in 5 minutes or less + increase business principles knowledge.
If you have a personal stake in business, you owe it to yourself to read news sources dedicated to help advance your career as an entrepreneur, executive, or manager.
Welcome to The Grind ⚙️
PS. The Grind Factory started a 7-Week Series this week on Digital Marketing. Checkout Week #1 below.
Cold Email Setup Offer
We started sending 10,000 cold emails per day, and scaled a brand new B2B offer to $108k MRR in 90 days. Now, you can have the same system set up (completely done-for-you) inside your own business - WITHOUT going to spam, spending thousands of dollars, or any manual input. Close your next 20 clients easily. We’ll set up the tech, write your scripts, give you the leads, give you the inboxes, and the sending tool - all starting at $500/mo.
Quick preview: newsletter layout for ease of reading; follow the 👇️ 👆️
💎 Sensational Saturday!
Small Business News || The Business World in 5 minutes or less
🎧 Pod of the day: Big Deal Podcast: The Harsh Truth; Why You’ll Never Make Money. In this episode hear why “money is a cruel mistress”, and hard truths that will crush or push you, up to you which one you choose.
Further below… 🔻 🔻🔻
M.O.A.T.S™ ARC 👉️ Digital Marketing Series
TECH TODAY
Digital Pay Services. Cash App, Apple Pay, PayPal, Venmo, and other bank like payment apps will soon be regulated more closely to bank-like supervision. The Consumer Financial Protection Bureau (CFPB) is targeting payment wallets with 50 million transactions per year.
META’s Messenger. Messenger gets an upgrade that includes the introduction of HD video calls. Theses HD calls will automatically be enabled for WiFi for clearer quality video. In addition, Meta is also rolling out: AI generated backgrounds (fancy) suppressed background noise, audio and video messages (no more booooring) and hands free calling.
NVIDIA chip demand. Demand for chips is still booming but projections for the company’s growth forecast slows from 94% to 69.5%.
Bitcoin pushing towards $100,000. Bitcoin continues to rip towards six digits Thursday on momentum post the Presidential election and President elect Trump’s support of cryptocurrencies.
HEADLINE NEWS 👀
SBA Upgrading Rules To Help Small Business
Credit: U.S. Small Business Administration
The SBA rule of two has been a long standing support mechanism to help small businesses compete for Federal contracts. The rule presently applies to open market competitions, but when the new rule is activated it will apply to multiple awards.
The rule of two as it exists presently states that Federal agencies set aside procurement opportunities for small businesses when two small businesses are known capable of competing in the open market bid process at market rates.
While the upgrade change to the rule of two is in progress a finalized date was not available.
Direct And Dish Network Cancel Merger. DirecTV made the decision to walk away from its proposed merger with Dish Network.
The decision to cancel the merger came after bondholders baulked at concessions on $10.7 billion in debt.
YouTube Tops In Podcast
Credit: YouTube
The perennial winner in video also comes in on top for the consumption of podcasts in a recent report by Edison Research. According to the Edison Podcast Metrics Report YouTube is the podcast platform of choice for 31% of listeners 13 years and up. Spotify captures 27% market share with Apple Podcast pulling in just 15%.
The attraction for Podcast consumers choosing YouTube is its video component. Consuming Podcasts on YouTube brings an experiential element that is lost in the audio only experience. Viewers report the experience allows them to see the Podcasters facial expression and body language. YouTube Podcasts deliver a rich interpersonal communication experience for the listener. This creates a deeper connection to the Podcast host and ultimately the Podcast.
When segmented 84% of the Gen Z Podcast audience consumes Podcasts by video only as reported in the Edison Research Gen Z Podcast Report. Now you know where and how to consume Podcasts for an enlightened consumption experience.
Inventory Management
Inventory Front-Loading Trump Tariff Threat
In the last month China exports surge which economists think could have been driven at least in part by front-loading amid uncertainty around President elect Trump’s reelection. Wall Street economists expect Chinese export growth to remain strong over the next several months.
The extra cost of the tariffs are not paid by the Chinese exporter rather are paid by the company placing the order. The company will pass the tariff on to the consumer.
Controlling Inventory Overhang
Small businesses are using technology to get better controls on inventory overhang. In an inflationary economic environment optimizing inventories to free up cash flows has grown in importance. Working cash flow becomes a priority during inflationary times.
According to management consulting company the Hackett Group 70% of small business supply chain leaders have been stocking up on inventories.
In response to impetus’s from suppliers well managed small businesses are keeping a tight grip on inventory levels through the use of technology that combines multiple sources of data from historical sales analytics to promote inventory control strategies.
Having an inventory control strategy is important for small businesses to control costs but likewise easily as important to control cash flow in order to survive. Follow these steps to review internal inventory controls and free up important cash.
Control inventory by using inventory control technology.
Avoid ordering safety stock.
Reduce inventory regularly to better align with customer demand.
Try to turn product quarterly or every six months.
Avoid overbuying product to gain a discount.
ECONOMY
Producer Price Index
Credit: Bureau Of Labor Statistics
The Bureau Of Labor Statistics reported today the Producer Price Index (PPI) came in up 0.20% for the month of October. The PPI measures the selling prices domestic producers receive for their output; products and services.
Economists and analysts closely watch the PPI for signs of inflation. A rising PPI can be an early sign of inflation pressures in the economy. While quizzically PPI on the rise can also indicate economic growth. The measurement of rising producer prices can result from higher demand for products and services.
Economists use the PPI to forecast producer price changes that precede consumer price changes.
Federal Reserve Lowers Interest Rates
Credit: Federal Reserve - Karl Russell
The Fed slashed interest rates by 0.25% for the second time this year on November 8, 2024. The cut is the latest sign the Fed believes inflation is nearing its key target rate of 2%.
A new Trump financial policy muddies the waters if any of the policy items discussed on the campaign trail get implement into policy. This brings to light the “economy stands on the brink of change” comments.
Jerome Powell, Chairman of the Federal Reserve, on Thursday commented while addressing the press Fed officials would watch the economic data closely before the final decision is made on a final rate cut at its December 2024 meeting.
Consumer Price Index
The U.S. Bureau of Labor Statistics released the October Consumer Price Index (CPI) November 13, 2024 up 2.6% verses the previous months 2.4%. The CPI number bested investors expectations CPI would come in at a higher number.
The Grind reported earlier this month consumer spending remains strong. With the recent strength of the jobs report, strong consumer spending, and today’s better than expected CPI the market is setting expectations the FED will lower interest rates at their December meeting by 0.25%.
FINANCE
Gary Gensler SEC Chair Sends Message
Credit: Samuel Corum/Bloomberg
Gary Gensler, Security Exchange Commission, announced a big FU to the incoming Republican Administration. Gensler will step down at noon on January 20, 2025 when Trump takes office. There is speculation in Washington that Trump’s transition team will not be happy Gensler will stay in his position much longer.
Gensler has implemented regulations that regulate cryptocurrencies similar to securities. The crypto industry has resisted his regulatory initiatives of the industry.
President elect Trump has pledged to make the U.S. “the crypto capital of the planet”. Trump said he will appoint an SEC Chairman who supports crypto. Trump has criticized Gensler’s regulatory approach to cryptocurrencies.
Since Trump’s election win Bitcoins price has surged, surpassing $99,000.
POLITICS
Pam Bondi Selected For U.S. Attorney General
U.S President elect Donald Trump nominated Pam Bondi, a Trump loyalist and former Florida Attorney General, to hold office as the U.S. Attorney General.
The move to nominate Bondi was swift after Trump’s former nominee Matt Gaetz became embattled in allegations he had sexual relations with an under age girl along with illicit drug use.
Bondi was part of Trump’s defense team during his first impeachment trial.
🧠 WORD OF THE DAY
Yield Management (Not used nearly enough by small businesses)
Is a pricing strategy used to optimize revenue and profitability by adjusting prices based on demand and capacity. This involves dynamically setting prices to maximize revenue from the available resources e.g. rental cars, airline seats, hotel rooms, service personnel, etc.
THE GRIND FACTORY ⚙️
Digital Marketing For Small Business a seven week series on everything digital marking in a step by step process to help entrepreneurs formulate a digital marketing strategy.
Digital Marketing For Small Business Entrepreneurs Series- Week #1
Search Engine Optimization (SEO). The following is a SEO framework broken down into actionable steps:
SEO starts with the website. The website host platform should be one that offers high speed performance and is easy to navigate. And since it is 2024 and not 1994 your website should be mobile-friendly.
keyword search is critical.
a) Start by identifying the relevant keywords directly related to your business niche. Ex. Taco Tuesday truck Vs Mexican food.
b) Use tools like Google Keywords Planner, and SEMrush to help identify Keywords. Keep your search focused on long tail Keywords that hit your Keywords 🎯 target but also have lower competition for the Keyword.
c) Look for Keywords with high search volume because they bring web traffic.
d) choose less complicated Keywords for a better chance to capture website traffic. Ex: Smart Vs Intelligence.
The users intent is an important factor. Users move through a search process and are looking for: information, want to find a specific web page, are doing research on products or services, are ready to buy now.
The on-page SEO is critical to convert website page traffic into a Call To Action (CTA). Title tags and Meta descriptions matter. Get your primary Keywords into them. Likewise, the actual content e.g., article, reviews, downloadable document, etc., should have keywords in the H1, H2, H3 header tags.
On content: ensure the content used is the highest quality content. The website should be updated often from multiple times a day, week or month but definitely more than once every year or two. The content should be written clear and concise free of grammatical error. The content should provide true value to the consumer of the content (like the goal of this series). Images should be optimized by descriptive file names, and “alt text” used; it helps search engines understand the image content.
Here’s an easy but overlooked step to increase website traffic. Place links of content already on your website in new content being placed in the website. You can also go back and edit prior content to insert relevant links to content already on your website. These links keep the search engines search more of your web pages driving more traffic that is relevant to the website.
House cleaning. Setup Google Analytics to monitor your website performance. Regularly review the performance and make adjustments to your SEO strategy to keep the inflow of new website traffic high.
📚 BOOK OF THE WEEK
How to Credit: Amazon
A step-by-step playbook to grow a small business. How to grow your small business will add clarity to the vision you have for your company. There is guidance on marketing for the highest effect and it provides insights into much more in the form of managing the growth of a small business.
How to Grow Your Small Business has a 4.3⭐️ rating on goodreads.
UNIQUELY INTERESTING
💡 Epiphany Moments
Starting a small business with one product: Richard W. Sears was a railroad agent in 1886 who started selling watches that was a shipment refused by a local jeweler. The venter led to the R.W. Sears Watch Company. After moving the company to Chicago Sears partnered with watch maker Alvah C. Roebuck a year later. A year later the company was officially named Sears, Roebuck and Co.
Starting as a small business with one product Sears, Roebuck & Co grew through mail order and by the 1920’s began opening retail stores ultimately becoming one of the largest retailers in the United States.
🍎 One Smart Apple
Akio Morita, Co-Founder Sony Corporation Akio Morita was a visionary entrepreneur and played a pivotal role in in its global success. Born in 1921 in Nagoya, Japan he and partner Masaru Ibuka started Sony in 1946 after Morita had served in the Japanese Navy during WWII.
After some success in the electronics industry Sony introduced the Sony Walkman in 1979. This portable cassette player changed the way people could enjoy music. The device became iconic and enjoyed massive commercial success.
Morita expanded into the U.S. in 1960 which helped Sony gain an early foothold in the United States. Morita’s strong emphasis on innovation, quality, and branding were key in Sony becoming one of the most recognized and respected electronics brands worldwide. Akio Morita’s story is that of innovation, perseverance, and global vision 🌎️
HEALTH & LONGEVITY
The Real Boogieman - Inflammation
When you get hurt inflammation kicks into help the body heal. This level of inflammation is healthy but according to the Cleveland Clinic, “When inflammation becomes chronic, it can trigger disease processes. Chronic inflammation can damage your heart ❤️ brain 🧠 and other organs 🫁, and it (inflammation) plays a role in nearly every major illness, including cancer, heart disease, Alzheimer’s disease and depression.”
If you are living with a chronic health condition, you may be living with chronic inflammation. Our diet is critically important to combat inflammation. “The food we eat - and don’t eat - can soothe and even prevent inflammation.”
Everyone should have their biomarkers checked for inflammation but especially if you have a chronic condition or have suspicion inflammation is present. The Cleveland Clinic recommends considering anti-inflammatory diets such as the Mediterranean diet or the Dash diet among other anti-inflammatory diets.
This information is presented for informational purposes only. Check with your doctor or health professions before making health altering decisions.
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